Brief
The Restaurant Group PLC is one of the largest and most successful companies in the UK leisure sector, with close to three hundred restaurants and a collection of readily recognisable brands. To coincide with the announcement of financial results the Directors wanted to present a profile of the Group as strong, profitable and with a proven growth strategy. Aimed principally at shareholders and city analysts, care also needed to be taken to engage with a potentially wider audience of councils, landlords and staff.

Response
Together we produced an attractive and stylish DVD, appropriate to a contemporary and discerning audience, to reflect the Group’s appealing personality. This comprised an informative, interesting and entertaining documentary as the main feature, combining set interviews with live action from front of house and behind the scenes, alongside six short, factual items about each brand to which the viewer could navigate directly from a simple menu.