BWF Badminton

The Badminton World Federation is the sport's world governing body and exists to regulate, promote and develop badminton worldwide.

The top players came together for an exhibition appearance to promote the World Superseries Finals in Dubai. We only had them to ourselves for an hour or so during their frantic schedule so with the brief 'things are looking up' we filmed them on court with an overhead jib and a lot of shuttlecocks and produced this 30-second TV ad to promote the event and the city.